Driving Workplace Inclusivity Through Disability Focus Group Sessions
The Executive Management of Customer Experience, in cooperation with the Fund’s Empowerment Program, organized a focus group session with the participation of several customers with disabilities. The session aimed to document their service journey and explore improvement opportunities, contributing to a more seamless, inclusive, and excellent experience, driven by the belief that the customer is a partner in elevating experience quality.
The session focused on listening to the voice of the customer. Mr. Mohammed Aljedae, Executive Director of Customer Experience, emphasized the Fund's commitment to fostering a customer-centric culture, understanding needs, and turning feedback into sustainable development opportunities. This initiative comes as an extension of the customer experience strategy, which aims to develop service journeys and raise beneficiary satisfaction levels.
